Today’s digital world has revolutionized the way we do business. Whereas once upon a time you could only get word out by way of print or word of mouth, now you can engage people across the globe without so much as one sheet of paper. Instead of asking you for a flier about your business, now people will ask you if your enterprise has a website. This is for good reason: with the technology we have access to, we can surf the web anytime and anyplace.
Being a part of this trend can help any entrepreneur expand their customer base on levels we wouldn’t have imagined even a decade ago. But there is one particular aspect of this that is still highly underestimated. Terms such as SEO, content and online traffic are big buzzwords – but one element that doesn’t always get its due is the blog.
Many small businesses have websites, but do not see the merits of their site having a regular blog. This can cost them even more than they think. If you are an entrepreneur looking to draw more traffic – and business – then consider these reasons for why your small business needs a blog, pronto.
• It will tell your customers that you are there. A simple website that gives visitors info is little more than a brochure. If it goes unchanged for a long period of time, it can make visitors think that your company doesn’t do much. A running blog will show customers that yes, someone is there and they are active. Which would you be more interested in: a website that hadn’t been changed since six months ago, or one with a blog that gets updated at least weekly?
• It lets you connect to customers. One reason people read blogs is because it allows them to learn more about your business. Not just what you do, but who you are and why you do what you do. It shows readers that you are not just a company – you are a real person or group of real people that they can get to know.
• It can set you up as an expert in your field. A well-written blog can set you head and shoulders above the competition. Publishing content that your readers can benefit from will help them see you as someone they can trust, and put you in their minds as the go-to solution for their needs. You can really encourage this by listening to and responding to readers’ comments on your blog, showing them that you are serious about their needs.
• It can help get you seen. Blogging is a powerful way for your small business website to optimize its search rankings on the Internet. Search engines are drawn to new content, which means that a regularly maintained blog will help you get found on the web. Also, people love to share what they’re into – and social media is perfect for that,. Give your readers material to tell friends about, and they will tell all of their friends and followers – in effect bringing you more business.
If you’re serious about improving your small business‘ online presence, then a blog is the perfect starting point.
Why Your Small Business Needs A Blog Right Away Credit Picture License: Graphic Recordings von Anna Lena Schiller auf der re:publica10 via photopin (license)