Whitepapers

sponsored by: Hitachi Data Systems

Articles

Webinars

**Originally Broadcast on May 29th**
How to Survive an Economic Downturn
Part 1: “5 Keys to Crafting a Realistic and Actionable Marketing Strategy”

Do you ever wonder why last year’s marketing plan is sitting on a shelf collecting dust? Too often, marketing plans are not realistic and contain inappropriate strategies and activities. This makes for glamorous, but completely worthless plans, that... More details »

**Originally Broadcast on June 5th**
How to Survive an Economic Downturn
Part 2: “How to Become a Thought Leader”

Smart companies don’t stop marketing during an economic downturn. They keep at it, positioning themselves for rapid growth the second the economy picks up. Especially smart companies exercise thought leadership in down times too. The articles, white... More details »

**Originally Broadcast on June 12th**
How To Survive an Economic Downturn
Part 3: “Branding One Prospect at a Time”

Many service companies have not embraced the concept of brand development, thinking it matters only to product companies. They don’t realize that a strong service brand has the same positive ramifications as a product brand and can help determine... More details »

**Originally Broadcast on June 19th**
How to Survive an Economic Downturn
Part 4: “What Recession? How Top Managers Keep Their Salespeople Motivated and Productive In a Tough Economy”

Many small business owners rank weak sales as one of their top challenges. When sales start slipping, managers are often quick to react by micromanaging and pushing for results. While there’s always an opportunity to refine your selling strategy... More details »

**Originally Broadcast on June 26th**
How To Survive an Economic Downturn
Part 5: “An Insider’s Perspective: A Live Q&A Session with Executive Sales Coach Keith Rosen”

Keith Rosen, best selling author of Coaching Salespeople into Sales Champions, delivered an exclusive, timely and information packed participant-driven webinar. This was a totally interactive forum — the audience had a chance to address and discuss... More details »