Top 10 Direct Mail Mistakes
There are some people who make a career out of direct mail. Most people, however, get the general idea but make errors along the way. Below are the most common mistakes that you will encounter with a direct mail campaign. Read More »
Top 10 Public Relations Mistakes
The goal of public relations is to portray your business in the best possible manner. This can range from establishing yourself in the market to damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to write or report on your business activities. Read More »
Tips for Working with a PR Firm
When you retain a public relations firm to present your business to the public, you’re forming an important strategic alliance. How much you gain in return will depend on how much you put into the relationship. Read More »
How to Write an Effective Press Release
Press releases can be just as powerful for your growing business as advertising, and they cost a lot less. A good press release can promote any important development at your company, but if it’s written poorly the media may ignore it no matter how newsworthy the topic. Read More »
How Focus Groups Can Work for Your Small Business
It is widely assumed that focus groups are reserved for large corporations that can afford the cost of using professional market research firms. Smaller businesses, however, are now running successful focus groups at manageable costs. Read More »
Effective Questionnaires for Market Research
One of the primary research tools used to acquire data is the questionnaire. It is a simple and easily categorized way to gather information directly from customers. For optimal success, distribute a questionnaire Read More »
Establishing Competitive Prices
Pricing is a key to sales success. With that in mind, you need to continuously monitor the pricing of goods and/or services in your industry. It’s fairly simple to check the prices and fees of competitors in person or online. However, competitive pricing will also fall in line with what you provide. Can you justify charging more Read More »
Ten Effective Uses of E-mail Lists
E-mail is revolutionizing the art and science of direct marketing by bringing marketers new opportunities and challenges.
Try these attention-getting ideas to make the most of your e-mail marketing: Read More »
Top 10 Branding Mistakes
Branding, a commonly used term throughout the business world, essentially means to create an identifiable entity that makes a promise of value. It means that you have created a consciousness, an image, an awareness of your business. It is your company’s personality. Read More »
The Advantage of Advertising in a Down Market
When the economy is faltering, advertising is often the first thing in the marketing budget that gets cut. This is true whether it’s the budget of Coca-Cola or the local car wash. But before you make the decision to scale back or cancel your advertising campaign altogether, consider the following tips. Read More »
