**Originally Broadcast on June 12th**
How To Survive an Economic Downturn
Part 3: “Branding One Prospect at a Time”

Many service companies have not embraced the concept of brand development, thinking it matters only to product companies. They don’t realize that a strong service brand has the same positive ramifications as a product brand and can help determine if a business stays in business during an economic downturn.

So, how can your services firm do branding right? Join Robert Croston, Vice President and Principal Consultant at Wellesley Hills Group, and you will learn:

• Why the immutable laws of branding do not apply to service businesses
• The importance of a value-based brand
• How to best apply brand strategies to your marketing efforts
• How to adjust your positioning to resonate in the marketplace

Play your cards right, and you can build a strong brand in a way that will help you grow.